Corporate strategy assignment for pepsi co. company

Corporate strategy for pepsi co. company - Assignment Example From a strategic perspective, it could be observed that PepsiCo is the global leader in convenient snacks, foods and beverages market. According to Ansoff Matrix, PepsiCo has been using the growth strategy of product development. It has been observed that the company is constantly introducing new products into existing market and this has been the strategy that has helped Pepsi to grow. Some of the popular brands that have been introduced in the existing market i.e. food and beverage includes Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade and Quaker. The aim of such constant development is to remain ahead of competitors in the market and to enhance the market share by providing the customers with variety of products. In order to create value, the core strategy of PepsiCo is to enhance the product offering in the same market. This has been continuously observed that PepsiCo has introduced several brands in its existing market to create value and to tackle its competition. According to a research conducted, it has been that in emerging markets like India, 25 percent of the sales volume comes from juices and water. Similarly, 60 percent of the volume in North America comes from non-carbonated drinks. The TWOS matrix has focused on providing recommendations for the future strategy of PepsiCo. TWOS matrix is an important tool to formulate strategies (De Wit, & Meyer 2004). In order to do so, the strategies for the company have been analyzed and identified using the strengths and opportunities of the company, using the weaknesses and opportunities, using the strengths and threats of the company and then using the weaknesses and threats of the company. 2) To revamp sales in the market, PepsiCo should focus highly on the changing demands of its customers in the market. Additionally, the company should enhance its products in